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MashBond at CES 2026: scouting the brands America will meet next
The founding team walked CES 2026 — looking for the Asian hardware brands with genuine US potential, and the localization gaps holding them back.
The MashBond founding team — Rex, CJ, Bill, and Andy — spent CES 2026 doing what we always do at trade shows: separating the products America will love from the booths America will walk past.
The pattern we saw again and again: world-class engineering wrapped in packaging, copy, and channel strategy built for the wrong market. That gap is our entire business.
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